Why is the e-commerce market share substantially lower in the music products industry? There are a few ready explanations. Pianos, by virtue of their size and weight, are still almost exclusively a brick-and-mortar product category. Retailers may promote and prospect online, but piano sales are still consummated at a local storefront. Similarly, entry-level school music instruments are primarily sold by local retailers who service music directors. Sales of pro audio gear, where any installation expertise is required, are also largely a brick-and-mortar affair. Exclude these categories, and the online market share of the remaining product groups is closer to that of the consumer electronics market. Convenience and the absence of sales tax are two of the reasons why online commerce has flourished. The industry's expanded product offering is another. As one online retailer put it, 'Customers can see everything that's available online, and when they decide they want a red guitar with specific pickup and hardware configuration, they won't settle for anything else. If they can't find it in a store, they'll go online for it. That’s what has driven our sales.'
It can most reasonably be inferred from the passage that the music products industry would have a higher share of the e-commerce market if:
- A. entry-level school music instruments were sold to schools' music directors rather than directly to students
- B. the consumer market were to place less value on convenience and variety and more on competitive pricing
- C. a few types of music products sold predominantly in brick-and-mortar stores were excluded from the calculation
- D. brick-and-mortar store managers improved customer service and provided better training for their installation experts
Correct Answer & Rationale
Correct Answer: C
The inference about the music products industry’s higher e-commerce market share hinges on the exclusion of certain products sold mainly in physical stores. If these items are not considered, the e-commerce segment could appear more dominant. Option A suggests a shift in sales strategy, but it doesn’t directly impact the overall market share dynamics. Option B misplaces the focus on consumer preferences, which does not inherently increase e-commerce share. Option D addresses customer service improvements in physical stores, which would not enhance online sales. Thus, excluding certain products from the calculation is the most logical inference for a higher e-commerce share.
The inference about the music products industry’s higher e-commerce market share hinges on the exclusion of certain products sold mainly in physical stores. If these items are not considered, the e-commerce segment could appear more dominant. Option A suggests a shift in sales strategy, but it doesn’t directly impact the overall market share dynamics. Option B misplaces the focus on consumer preferences, which does not inherently increase e-commerce share. Option D addresses customer service improvements in physical stores, which would not enhance online sales. Thus, excluding certain products from the calculation is the most logical inference for a higher e-commerce share.
Other Related Questions
Which of the following, if true, would most challenge the 'implication' mentioned in the fourth sentence? 'Some experts reject the implication that Çatalhöyük’s farmers cultivated distant fields, since large quantities of grain would have had to be transported.'
- A. Çatalhöyük's farmers obtained through trade the wheat and barley that Rosen analyzed.
- B. Çatalhöyük's farmers understood the impact of soil conditions on crop productivity.
- C. Çatalhöyük's farmers shared wheat and barley fields with neighboring villages.
- D. Çatalhöyük's farmers used wood that deteriorated in the damp environment.
Correct Answer & Rationale
Correct Answer: A
Option A directly challenges the implication that farmers at Çatalhöyük cultivated distant fields by suggesting they obtained the grains through trade instead. This undermines the need for transporting large quantities of grain from faraway locations, thus supporting the idea that local cultivation was not necessary. Option B focuses on soil conditions but does not address the transportation issue, leaving the original implication intact. Option C implies shared resources with neighbors but does not clarify whether these fields were local or distant, failing to challenge the transportation concern. Option D discusses environmental factors unrelated to the cultivation and transport of grain, making it irrelevant to the implication.
Option A directly challenges the implication that farmers at Çatalhöyük cultivated distant fields by suggesting they obtained the grains through trade instead. This undermines the need for transporting large quantities of grain from faraway locations, thus supporting the idea that local cultivation was not necessary. Option B focuses on soil conditions but does not address the transportation issue, leaving the original implication intact. Option C implies shared resources with neighbors but does not clarify whether these fields were local or distant, failing to challenge the transportation concern. Option D discusses environmental factors unrelated to the cultivation and transport of grain, making it irrelevant to the implication.
In context, 'Telemundo' and 'Ms. magazine' serve as examples of media that:
- A. devised similar marketing techniques
- B. were created by the same media visionary
- C. underwent profound changes as a result of Johnson's work
- D. were designed to appeal to particular groups of consumers
Correct Answer & Rationale
Correct Answer: D
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
The author of Passage 1 uses the phrase 'That's right' in order to:
- A. acknowledge that a claim may be surprising
- B. confirm that a prediction was accurate
- C. concede that a criticism has merit
- D. emphasize that a debate has been settled
Correct Answer & Rationale
Correct Answer: A
The phrase "That's right" is used to acknowledge a statement or claim, often indicating that it may be unexpected or surprising to the audience. This aligns with option A, as it highlights an awareness of the potential shock value of the claim. Option B is incorrect because confirming a prediction implies certainty and agreement with a prior statement, which is not the intent of the phrase. Option C misinterprets the phrase's meaning; conceding a criticism suggests acceptance of fault, which does not fit the context. Option D also misses the mark, as emphasizing a settled debate would imply finality, whereas "That's right" suggests an ongoing dialogue rather than closure.
The phrase "That's right" is used to acknowledge a statement or claim, often indicating that it may be unexpected or surprising to the audience. This aligns with option A, as it highlights an awareness of the potential shock value of the claim. Option B is incorrect because confirming a prediction implies certainty and agreement with a prior statement, which is not the intent of the phrase. Option C misinterprets the phrase's meaning; conceding a criticism suggests acceptance of fault, which does not fit the context. Option D also misses the mark, as emphasizing a settled debate would imply finality, whereas "That's right" suggests an ongoing dialogue rather than closure.
The author of Passage 2 would most likely respond to the statement in the fifth sentence of Passage 1 ('Environmentalists must face the fact that unless high-yield crop varieties, pesticides, and fertilizers are widely used in developing nations, the world's food supply will be outstripped by spiraling demand') by arguing that:
- A. industrialized nations pose a greater threat to the environment than do developing nations
- B. many fertilizers are organic substances that produce no ill effects in humans
- C. agricultural chemicals can be used on a small scale and still significantly improve crop yields
- D. the use of pesticides is unnecessary if high-yield crop varieties are adopted
Correct Answer & Rationale
Correct Answer: C
Option C aligns with the idea that improving crop yields can be achieved through targeted use of agricultural chemicals, suggesting a balanced approach rather than widespread reliance. This reflects the author's likely advocacy for sustainable practices that enhance productivity without overwhelming environmental concerns. Option A diverts the focus to industrialized nations, which may not directly address the statement's emphasis on developing nations' agricultural needs. Option B incorrectly implies that all fertilizers are harmless, overlooking potential environmental impacts. Option D dismisses the potential benefits of pesticides entirely, which may not align with the author's nuanced view on agricultural practices.
Option C aligns with the idea that improving crop yields can be achieved through targeted use of agricultural chemicals, suggesting a balanced approach rather than widespread reliance. This reflects the author's likely advocacy for sustainable practices that enhance productivity without overwhelming environmental concerns. Option A diverts the focus to industrialized nations, which may not directly address the statement's emphasis on developing nations' agricultural needs. Option B incorrectly implies that all fertilizers are harmless, overlooking potential environmental impacts. Option D dismisses the potential benefits of pesticides entirely, which may not align with the author's nuanced view on agricultural practices.