Email
From: Evan Riley, Chair, Juniper Estates Neighborhood Committee
Sent: December 12
To: Loretta Acosta, Zoning Commissioner
CC: Rudy Hartwell, Mayor
Subject: Proposed re-zoning for Brannick's Superstore adjacent to Juniper Estates
1. I represent the Juniper Estates Neighborhood Committee. Last night, community residents had a meeting in which they expressed views on the re-zoning request Brannick's Superstore proposed. Nearly 100% of the attendees were opposed to the Antrim Zoning Commission allowing a Brannick's to be built on the land adjacent to Juniper Estates. I have been asked to summarize neighborhood opposition.
2. A Brannick's Superstore is a wonderful place to shop. It provides groceries prescriptions and even auto repairs. However, it is not an appealing structure to have in one's backyard. This is especially true for residents of Juniper Estates. Situated on the northern edge of the Antrim city limits, Juniper Estates is more rural than urban. Many of our residents moved to the northern edge of Antrim to be near the woods and the wildlife. They wanted to be away from the city, not in the middle of a busy shopping mecca. Furthermore, construction of this superstore would remove a large portion of forest from the area adjoining Juniper Estates and uproot the wildlife that depends on it.
3. In place of deer, this superstore would bring in cars and chaos. With traffic congestion comes increased pollution and noise. In effect, a store the size of Brannick's would bring the city right to our doorsteps. While we live within the city limits of Antrim, we reside in the rural community of Juniper Estates, and we want to keep it rustic.
4. Even though most Juniper Estates residents commute to jobs downtown, about 15% of our residents work right here in the surrounding area. These folks are largely small- business owners and their employees. They depend on the purchases made by residents of the Antrim community for their livelihoods. These shopkeepers are happy to let members of the rest of the community spend their city earnings in our shops. Antrim shoppers know that our shops are unique and distinctive, offering original, often handmade products. These businesses are a source of both income and pride for their owners and employees.
5. Unfortunately, the shops near Juniper Estates could not compete with the prices of a nearby superstore. If Brannick's is right next door, most people will shop there. Brannick's can afford to sell for less. Its presence in the community could force many of our local businesses to close. Even people who are loyal customers of the small, specialized shops could eventually succumb to the lure of a superstore.
6. Additionally, the Property Trends website states that building a superstore typically drops home values by 10%. This is reason enough for members of our community to protest the proposed zoning adjustment.
7. Antrim already has two Brannick's Superstores. How many superstores do we need? If you change the zoning legislation, let it be for something that will enhance the beauty and uniqueness of our community. Juniper Estates has enough traffic and noise. We need to protect the businesses we have and the independent personality of our rural community. We strongly urge you to decline Brannick's re-zoning request.
Evan Riley
**********
Press Release
February 2
For Immediate Release
Brannick's Superstore Is Coming!
8. Thanks for being our new neighbor!
9. Brannick's application for the re-zoning of land adjacent to Juniper Estates has been approved with some revisions. We are now preparing to begin construction. Although our original plan was to build a full-sized store on this land, we have modified our plan to accommodate the community concerns that were presented to us by the Antrim Zoning Commission. People in the neighborhood were unhappy with our plan, and beginning a feud with potential customers is never an option for Brannick's. Therefore, we have made some concessions that we hope will please our customers in the area.
10. The first concern of our new neighbors is the noise and traffic the store could generate. Unfortunately, traffic and noise come with the territory of a superstore. Brannick's Superstores are popular, and this one will no doubt draw customers from nearby towns. However, we have worked with the Antrim City Council to find a way to minimize the noise and traffic and to limit our impact on Juniper Estates.
11. We have agreed to forgo our original plan to use the full 200,000 square feet possible under the original re-zoning request. Our store will instead occupy only 125,000 square feet. This size will allow for a buffer zone of wooded area between our store and Juniper Estates. Brannick's will maintain this wooded area; our landscaping team will scrupulously clean up any trash that winds blow into this area. This area will ensure that the store is not visible to nearby residents and will greatly reduce the traffic noise.
12. Furthermore, in the spirit of community involvement, we will place an 80-inch plasma
screen within the store for local ads and announcements. And this service will be free to
all local businesses! These ads could generate more business for local shops, because
Brannick's general merchandise and services. Aren’t competition for these more specialized shops.
13. We will soon have nearly 100 job openings. Applications for the new store are avallable
online. We are looking forward to being your new neighbor.
Based on the email, which description characterizes the relationship between the profitability of the small shops near Juniper Estates and the opening of a Brannick's Superstore?
- A. The size of Brannick's would allow it to offer lower prices, possibly forcing the small shops out of business.
- B. Brannick's would attract new customers to the area, bringing business to the small shops.
- C. The small shops charge higher prices than Brannick's would, potentially allowing them to offer better wages to their workers.
- D. The small shops carry products too specialized for Brannick's, ensuring the loyalty of their customers.
Correct Answer & Rationale
Correct Answer: A
The relationship between the profitability of small shops near Juniper Estates and the opening of Brannick's Superstore is primarily characterized by competitive pricing. Brannick's larger size enables it to offer lower prices, which may drive small shops out of business due to reduced customer traffic. Option B suggests that Brannick's would attract new customers, which is unlikely to benefit small shops if they cannot compete on price. Option C incorrectly assumes that higher prices lead to better wages, which generally isn't sustainable against lower-priced competitors. Option D overlooks the impact of pricing competition, as even specialized products may not suffice to retain customers when faced with significantly lower prices from a superstore.
The relationship between the profitability of small shops near Juniper Estates and the opening of Brannick's Superstore is primarily characterized by competitive pricing. Brannick's larger size enables it to offer lower prices, which may drive small shops out of business due to reduced customer traffic. Option B suggests that Brannick's would attract new customers, which is unlikely to benefit small shops if they cannot compete on price. Option C incorrectly assumes that higher prices lead to better wages, which generally isn't sustainable against lower-priced competitors. Option D overlooks the impact of pricing competition, as even specialized products may not suffice to retain customers when faced with significantly lower prices from a superstore.
Other Related Questions
According to paragraphs 1 and 2 of 'The Letter of the Law,' Lilly Ledbetter worked for Goodyear for nearly 20 years; however, conflict arose in 1998 when Ledbetter was nearing retirement. What can the reader infer from the information in these paragraphs?
- A. Women at Goodyear received fewer promotions than men.
- B. Male supervisors were indifferent about the salaries paid to the female supervisors.
- C. Company policy made it easier for Goodyear to violate the law.
- D. Female employees performed less strenuous tasks than their male counterparts
Correct Answer & Rationale
Correct Answer: C
The inference that company policy made it easier for Goodyear to violate the law aligns with the context of conflict arising as Lilly Ledbetter approached retirement. This suggests systemic issues that may have facilitated unfair practices. Option A, while plausible, lacks direct evidence from the text regarding promotions. Option B assumes indifference without supporting details about supervisors’ attitudes toward salaries. Option D inaccurately generalizes the nature of tasks assigned to female employees, which is not mentioned in the paragraphs and does not directly relate to the conflict described.
The inference that company policy made it easier for Goodyear to violate the law aligns with the context of conflict arising as Lilly Ledbetter approached retirement. This suggests systemic issues that may have facilitated unfair practices. Option A, while plausible, lacks direct evidence from the text regarding promotions. Option B assumes indifference without supporting details about supervisors’ attitudes toward salaries. Option D inaccurately generalizes the nature of tasks assigned to female employees, which is not mentioned in the paragraphs and does not directly relate to the conflict described.
How are the newsletter and the letter to the editor different with respect to their intended audiences?
- A. The newsletter is intended for a more knowledgeable audience.
- B. The newsletter is intended for a younger audience.
- C. The newsletter is intended for a smaller audience.
- D. The newsletter is intended for a more diverse audience.
Correct Answer & Rationale
Correct Answer: C
The newsletter typically targets a specific group, often a smaller audience, such as members of an organization or community, providing tailored information relevant to their interests. In contrast, a letter to the editor is designed for a broader public audience, aiming to engage a wider range of readers by discussing general issues or opinions. Option A is incorrect because newsletters can cater to various knowledge levels, not just the knowledgeable. Option B is misleading as newsletters are not exclusively aimed at younger audiences; they can serve all age groups. Option D is inaccurate since newsletters often focus on a specific demographic rather than a diverse audience.
The newsletter typically targets a specific group, often a smaller audience, such as members of an organization or community, providing tailored information relevant to their interests. In contrast, a letter to the editor is designed for a broader public audience, aiming to engage a wider range of readers by discussing general issues or opinions. Option A is incorrect because newsletters can cater to various knowledge levels, not just the knowledgeable. Option B is misleading as newsletters are not exclusively aimed at younger audiences; they can serve all age groups. Option D is inaccurate since newsletters often focus on a specific demographic rather than a diverse audience.
Which conclusion is supported by the story?
- A. Burl will ask the widows to keep watch to protect the honey from thieves.
- B. Burl will make an attempt to better market his honey to consumers.
- C. Burl will continue to independently produce honey.
- D. Burl will work persistently to discover who took his honey.
Correct Answer & Rationale
Correct Answer: C
The conclusion that Burl will continue to independently produce honey is supported by his determination and passion for beekeeping demonstrated throughout the story. This reflects his commitment to maintaining his craft despite challenges. Option A is incorrect as there is no indication that Burl seeks help from the widows for protection. Option B, while plausible, lacks direct support in the narrative, which focuses more on his production than marketing strategies. Option D suggests a shift in focus towards investigation rather than production, which contradicts Burl's established dedication to his craft.
The conclusion that Burl will continue to independently produce honey is supported by his determination and passion for beekeeping demonstrated throughout the story. This reflects his commitment to maintaining his craft despite challenges. Option A is incorrect as there is no indication that Burl seeks help from the widows for protection. Option B, while plausible, lacks direct support in the narrative, which focuses more on his production than marketing strategies. Option D suggests a shift in focus towards investigation rather than production, which contradicts Burl's established dedication to his craft.
You have up to 45 minutes for reading, planning, writing, and editing your response.
Correct Answer & Rationale
Correct Answer:
**Correct answer:** Allocate time wisely among reading, planning, writing, and editing to maximize the quality of your response. **Rationale:** Efficient time management is crucial for producing a well-structured response. Reading thoroughly ensures comprehension of the prompt, while planning helps organize thoughts logically. Writing is where ideas come to life, and dedicating time to editing enhances clarity and correctness. Other options may suggest focusing too heavily on one aspect, such as writing without sufficient planning or editing. This can lead to incomplete or unclear responses that fail to meet the task's requirements. Balancing all phases is essential for success.
**Correct answer:** Allocate time wisely among reading, planning, writing, and editing to maximize the quality of your response. **Rationale:** Efficient time management is crucial for producing a well-structured response. Reading thoroughly ensures comprehension of the prompt, while planning helps organize thoughts logically. Writing is where ideas come to life, and dedicating time to editing enhances clarity and correctness. Other options may suggest focusing too heavily on one aspect, such as writing without sufficient planning or editing. This can lead to incomplete or unclear responses that fail to meet the task's requirements. Balancing all phases is essential for success.